The channel has also been trying to keep up with the competition with other channels..
In order to compete with its rival juggernauts – Star Plus, Colors, and Sony TV; Zee TV has also been set and rolling with its array of shows. And this meant presenting a big budget and star power show like ‘Woh Apna Sa’ along with an underdog show with newbies like ‘Bin Kuch Kahe’ among others.
And to keep up with the competition with further plans, the channel is all set to present a ‘larger-than-life’ portrayal of present age’s love story of Vishwamitra and Menaka, which is titled, ‘Piyaa Albela.’
The show has now roped in its ensemble cast in the form of actors like Jyoti Gauba, Ankit Vyas as the negative lead, Tushar Khurana and Avinash Wadhawan.
Apart from this supporting cast, actors Akshay Mhatre and Sheena Das has been signed on to play the leads of this show.