Ishqbaaaz is an Indian drama television series which is broadcast on Star Plus. It premiered on 27 June 2016 and airs everyday at 10:00 PM IST. Nakuul Mehta, Kunal Jaisingh and Leenesh L Mattoo respectively portray Shivaay, Omkara and Rudra, the three heirs of the Oberoi family.
The story is about a rich business family, the Oberoi family. The family consists of two brothers and their wives. The elder brother Tej has a wife janvi and has an illicit affair with his secretary Swetlana. Tej and his alcoholic wife Janvi have three children. Their elder son is Omkara, a sculptor and a self made billionaire. He has a history of drug abuse. He is an understanding person and hates his father. Tej and Janvi’s second child, Rudra, is a flirtatious guy who is a fitness freak and loves partying and women, however, he does not believe in the concept of marriage. He is very friendly in nature. They also have a daughter Priyanka.She is kind, sweet and simple but had glossophobia and social anxiety disorder. Tej’s younger brother is Shakti has a wife, Pinky. They have one son, Shivaay, who is the eldest son and the face of Oberoi industry and is an arrogant business tycoon personality like his uncle. He is arrogant, snobbish and judges people on the basis of their lineage and social status, rather than their personality or work. He does not believe in love but is engaged with a girl named Tia Kapoor. Shivaay has an unkeen sense of loyalty towards his family name. Both, Tej and Pinky, want their respective sons to inherit the business and thus end up fighting each other. Even after everything the three cousins share an unusually strong bond with each other. They both love their grandmother and Priyanka.
Shivaay is always engaged in cat fights with Anika, a middle class girl who does catering business for supporting her & her adopted brother Sahil’s livelihood. On the other hand, Omkara has come across a girl named Ishana. Ishana is a Gujarati girl who is cheating Omkara for money. The youngest Rudra is been liked by a girl named Soumya. Soumya is a Maharashtrian girl brought up in Chandigarh & has a Marathi accent. Sowmya is grand daughter of friend of Rudra’s grandmother. So she comes to live with them in Oberoi mansion for a short period of time. And Anika, who is planning the wedding of Shivaay and Tia, almost stays in Oberoi mansion doing arrangements.
Meanwhile, the illegal affair of Tej and Svetlana is being recorded and Shivaay is been blackmailed for money for the video. He gets ready to pay them. But the video was leaked to media and been telcasted. After a few incidents at home, Pinky helps Janvi to gain love from Tej and to make him stay away from Svetlana. Even the brothers Tej and Shakthi start coming closer again.
In the coming episodes, Ishaana aka Mala aka Bela succeeds for a short while in breaking Omkara and Riddhima relationship, but the plan flops and Riddhima and Omkara ends back up together. Riddhima tells Om to help her by donning a Krishna outfit. On the festival of Janmashtami, Dadi tells Shivaay to drop Annika hope as its not safe for Annika to go so late at night. In the car, Annika and Shivaay shares their normal bicker, but Annika hurts her foot, which causes Shivaay to drop her inside her house. At Annika house, Shivaay pants burst and he has to change. When he reaches back at Oberoi mansion, he sees Om and Rudra dressed in the same outfit as him and they all question eachother, but Shivaay denies to tell them as to why he was dressed in the Krishna outfit. At the same time Annika arrives to drop Shivaay phone and wallet and explains to them what happened. They all have a laugh but Shivaay feels offended and and shouts at Annika to shut up.
The same day, there is another attack on the Oberoi House which is poisonous gas leak. Annika gets caught in it. Shivaay holds her in his arm and takes her from there and throw water on her for her to regain her consciousness. She is saved.